Adam Finley brought us all news that Coke was holding what amounts to an American Idol-esque pitting agencies against each other in order to create a worldwide campaign for the soft drink maker. Well apparently the results have failed to impress marketing execs at Coke and a winner has yet to be picked. Taking advantage of a window of opportunity, AdCandy, an agency which differentiates itself by being driven by input from a community of users, is trying to come away with the prize. It is soliciting ideas on its website for a Coke campaign and is even offering prizes. The catch is that this is not officially recognized by Coke, so even if you come up with a great idea it may not go anywhere. In my opinion, though, Coke would be wise to acknowledge the goings-on over there in some way shape or form. What better way to create passionate users than to let them have a modicum of say in how the product is sold? Coke campaign competition gets new player
Adam Finley brought us all news that Coke was holding what amounts to an American Idol-esque pitting agencies against each other in order to create a worldwide campaign for the soft drink maker. Well apparently the results have failed to impress marketing execs at Coke and a winner has yet to be picked. Taking advantage of a window of opportunity, AdCandy, an agency which differentiates itself by being driven by input from a community of users, is trying to come away with the prize. It is soliciting ideas on its website for a Coke campaign and is even offering prizes. The catch is that this is not officially recognized by Coke, so even if you come up with a great idea it may not go anywhere. In my opinion, though, Coke would be wise to acknowledge the goings-on over there in some way shape or form. What better way to create passionate users than to let them have a modicum of say in how the product is sold? Reader Comments
(Page 1)2. Are you kidding? Coke just LOVES unsolicited ad pitches! Just ask Bob Kolody.
Posted at 11:59AM on Sep 18th 2005 by Dan


1. American Idol-like auditions?
I can't wait for the outtake show!
Posted at 9:27AM on Sep 15th 2005 by Bloggator