About 20% of respondents to a survey by In-Stat said they would be open to some sort of advertising on their cell phones. About half those would be willing to accept ads if it meant lower costs for premium services such as directory assistance and picture messaging. The number of those who would see no evil in the ads rose a bit to roughly 30% of participants when the concept of "opt-in" advertising was offered. That means customers would willingly provide some sort of personal data if it meant that the ads they got would be better targeted at them. Some cell phone users open to ads
About 20% of respondents to a survey by In-Stat said they would be open to some sort of advertising on their cell phones. About half those would be willing to accept ads if it meant lower costs for premium services such as directory assistance and picture messaging. The number of those who would see no evil in the ads rose a bit to roughly 30% of participants when the concept of "opt-in" advertising was offered. That means customers would willingly provide some sort of personal data if it meant that the ads they got would be better targeted at them. 
1. Huh? Were 20% of the respondents from the looney bin?
Yes, please show me more ads. And could you make the line at the DMV a little longer for me while you're at it?
Posted at 9:27AM on Sep 15th 2005 by Bloggator