I'm going to take a moment away from dutifully passing on the most interesting stories of the day and engage in a thinking-out-loud moment. 

There is constant focus on which agency has won what account after an X-month long review period. We, the general consumer public, see only the winners. Be they good (sometimes), bad (sometimes) or somewhere in between (much of the time) we only see the work put out by those who succeed at wooing the potential client. What we don't see are the runners-up, the work that didn't make the cut.

However we're increasingly used watching, and occasionally participating in, the thinning of the herd. I'm not speaking of actual cow butchering but reality television (which sometimes makes cow butchering look humane and tidy by comparison.) Whether it's watching Donald Trump fire the incompetent schmuck who couldn't sell something to actually voting on a competition on American Idol, we have become accustomed to seeing a group get narrowed down based on the strength of their performance.

So here's my idea: Create an advertising-based reality show. 12 agencies over the course of 12 weeks create pitches for a client whose account is up for grabs and allow the audience to participate by voting on which campaigns they like the best. Doing so allows the best virtue of  established agencies (their big budgets) to combine with the best virtue of citizen-driven media (their passion for a product) while taking away some of the downsides (for agencies it's their walled-off from the public mentality, for the public it's their lack of big budgets.)

This would take the behind the scenes pitching process and expose it to the light of public opinion. This would get me to (willingly) watch a reality show. Anyone else?