A young American entrepreneur, Ben Rogovy, trying to promote his poker website solved his lack of an advertising budget by paying homeless people to stand motionless beside the Seattle Highway exit ramps with ads promoting his website. So instead of the little cardboard signs that ask for your pennies, the homeless get paid holding the cardboard ads. Some of the homeless rights campaigners are up in arms but the homeless seem at home, asking only "do you have any tape?" as in tape that is needed to strap the ad on them. Rogovy now has around 12 vagrants "Bumvertising" his site. He pays them "a bit of food and water, plus $1 to $5, according to each beggar's relative value, based largely on traffic patterns". Huh? Beggar's relative value as in how many hours was he sprawled on the ground shit-faced, not working? What about minimum wage? Alright, all jokes aside, this is ridiculous, the signs might say one thing but it reads another, something like "if you play enough on the website, you will be like one of these bums."