Adverblog has displayed some interesting ads for the National Corporation Against Child Abuse in Santiago, Chile. The campaign was created by Ogilvy and Mather and I find them very effective. The ads, upon first glance, look like promotions for an upcoming boxing match, but upon closer inspection you see the contenders are a child and their abusive parent. It also features moms as well as dads, a nice way of showing that men aren't the only ones capable of abuse.