The new round of ads from Ford Motor Company for their Fusion model will try to connect to younger car buyers by using digital technology and showing them in what I guess could be called their natural environment. The campaign will start later this month with two weeks of teaser commercials and then a series of full length spots. Those will show younger folks (about my age (30) I guess) using their MP3 players and engaging in sports and other activities (as opposed to taking the train home and putting the kids to bed). The use of digital technology (which the article makes it sound like is some sort of revolutionary concept) will have "vivid particles" coming off the characters and eventually joining together to form the Fusion. Get it? Fusion.
(Did I use enough parentheses? I'm never sure about these things.)
