Financial information website MarketWatch, recently bought by powerhouse Dow Jones, will be launching a new whimsical online and print ad campaign focusing on how easy the site is to use. The first component of the campaign will feature a goose laying a golden egg and future elements will expand upon the fairy-tale/fantasy theme. Ads will run on websites and print publications that have a decidedly financial focus such as MotleyFool.com and the Dow Jones-owned Wall Street Journal. The campaign is part of an effort by Dow Jones to reinvigorate the MarketWatch brand and raise awareness of the site as a source of financial news and investment information. There will also be a contest on the MarketWatch site where visitors can win a variety of prizes. Marketwatch launches new campaign
Financial information website MarketWatch, recently bought by powerhouse Dow Jones, will be launching a new whimsical online and print ad campaign focusing on how easy the site is to use. The first component of the campaign will feature a goose laying a golden egg and future elements will expand upon the fairy-tale/fantasy theme. Ads will run on websites and print publications that have a decidedly financial focus such as MotleyFool.com and the Dow Jones-owned Wall Street Journal. The campaign is part of an effort by Dow Jones to reinvigorate the MarketWatch brand and raise awareness of the site as a source of financial news and investment information. There will also be a contest on the MarketWatch site where visitors can win a variety of prizes. 
