Most likely in 2008, it is going to be John McCain and Hilary Clinton running against each other for the seat at the White House. McCain, the Arizona Senator, has never been shy of the camera and has a very strong relationship with journalists unlike others in the Republican Party. This MarketWatch article talks about his Media Strategy if he were the President. Among other ideas, McCain plans to "hold press conferences every two weeks -- "a Kennedy model" -- hold town hall meetings and even cater more to the foreign media as a way to heal relations overseas." Wow, this is one advertising campaign where it is first directed at the media and then to the voters. And in the article, it is clear that he is succeeding in winning over the media, they are virtually drooling all over him. McCain's '08 Media Strategy
Most likely in 2008, it is going to be John McCain and Hilary Clinton running against each other for the seat at the White House. McCain, the Arizona Senator, has never been shy of the camera and has a very strong relationship with journalists unlike others in the Republican Party. This MarketWatch article talks about his Media Strategy if he were the President. Among other ideas, McCain plans to "hold press conferences every two weeks -- "a Kennedy model" -- hold town hall meetings and even cater more to the foreign media as a way to heal relations overseas." Wow, this is one advertising campaign where it is first directed at the media and then to the voters. And in the article, it is clear that he is succeeding in winning over the media, they are virtually drooling all over him. 
