Christianity and commercialism? Did we learn nothing from A Charlie Brown Christmas? Well, whatever, who am I to question Starbucks, an establishment I've never been to ever, despite the fact they're actually constructing one around my desk right now as I type this. The chain is continuing its "The Way I See It" campaign, which features quotes on their cups by famous people. New cups will feature a faith-based quote from Purpose-Driven Life author Rev. Rick Warren. Working Christianity into your business isn't new, though it isn't especially widespread. In-and-Out Burger puts Bible quotes on their packaging, and Hobby Lobby plays Christian music exclusively in their stores. But does it drive non-Christians away, and does that matter?
Starbucks finds Jesus
Reader Comments
(Page 1)2. What are you talking about? I've never seen a bible quote on any In-N-Out Burger packaging. And I eat there way too often for my own good.
Posted at 10:49AM on Nov 16th 2005 by Eddie Hargreaves
1. As a jew, I can say that companies using christianity really doesn't start to turn me off until they start putting up crosses or being aggressive. I dont think a couple phrases from the Bible 2.0 (or as you christians call it... "the new testament"... it was a joke, ok) hurts. But then again a lot of people are more sensitive.
Seriously... its not like christians get offended that the local kosher butcher won't get them pork.
Posted at 8:54PM on Oct 23rd 2005 by charlie