Yahoo! is looking to make its paid search advertising network more attractive to small businesses by dropping the $20/month minimum spending requirement. The move will hopfully encourage smaller (read: local) businesses to get into the paid search game which they may not have felt they had the budget for previously. There will still by a $.10 per bid minimum but by dropping what was essentially a minimum service charge more small (again, read: local) businesses may try out the paid search service with little upfront monetary commitment. Yahoo! drops monthly minimums
Yahoo! is looking to make its paid search advertising network more attractive to small businesses by dropping the $20/month minimum spending requirement. The move will hopfully encourage smaller (read: local) businesses to get into the paid search game which they may not have felt they had the budget for previously. There will still by a $.10 per bid minimum but by dropping what was essentially a minimum service charge more small (again, read: local) businesses may try out the paid search service with little upfront monetary commitment. 
