Earlier this week I passed on news that ads were appearing within MSN's Messenger instant messaging application. Speculation ran along the lines of ads appearing based on what the users were chatting about that instant. Well an executive from Microsoft has put those privacy fears to rest. According to David Jabubowski from Microsoft the ads are contextual based only on the demographic information the user shared when they signed up for their Passport account. The ads are seperate from MSN's newly launched adCenter advertising network but that may change in the future according to Jabubowski. MSN IM ads not based on chat text
Earlier this week I passed on news that ads were appearing within MSN's Messenger instant messaging application. Speculation ran along the lines of ads appearing based on what the users were chatting about that instant. Well an executive from Microsoft has put those privacy fears to rest. According to David Jabubowski from Microsoft the ads are contextual based only on the demographic information the user shared when they signed up for their Passport account. The ads are seperate from MSN's newly launched adCenter advertising network but that may change in the future according to Jabubowski. 
