In the wake of Phillips buying effectively all the ad time during a recent broadcast of 60 Minutes, more agencies are talking to TV networks about this type of sponsorship deal. The goal is to reduce the clutter that is current television advertising. Instead of just a 30-second commercial agencies are looking at ways to make their clients the sole advertiser on a particular show. The stated goal is to make the TV watching experience more enjoyable for viewers. The actual goal to my mind is to make a bigger impression on the viewer with fewer and hopefully more engaging ads. Of course doing these type of sole-sponsorship deals costs more than just buying one or two 30-second slots so some are still balking at the idea. Cleaning up TV ad clutter
In the wake of Phillips buying effectively all the ad time during a recent broadcast of 60 Minutes, more agencies are talking to TV networks about this type of sponsorship deal. The goal is to reduce the clutter that is current television advertising. Instead of just a 30-second commercial agencies are looking at ways to make their clients the sole advertiser on a particular show. The stated goal is to make the TV watching experience more enjoyable for viewers. The actual goal to my mind is to make a bigger impression on the viewer with fewer and hopefully more engaging ads. Of course doing these type of sole-sponsorship deals costs more than just buying one or two 30-second slots so some are still balking at the idea. 
