With the turning over of the calendar year not far off, it's time for people to start prognosticating. Online marketing agency 24/7 RealMedia has their top ten predictions for online advertising in 2006.
Here are some of mine:
- Someone will build a clearing-house database for TV spots accessible via TiVo or other DVR. It will be searchable and advertisers will pay a fee for a full viewing or a pro-rated fee for partial views.
- An American beer or car maker will launch on online-only campaign debuting online during the 2007 Super Bowl, thus decimating the hallowed Super Bowl ad mystique.
- More newspapers will develop their own in-house contextual advertising program.
Keep in mind that all of this is dependent on the "Whatever the heck Google does will define the rest of the year" corollary. Drop your predictions in the comments!
