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Amazon receives "customer review" patent

Business2blog points out that Amazon recently received a patent for "customer reviews." What does this mean, exactly? I'm sure I have no idea, as I'm still trying to figure out how you can even patent such a thing. No point in mulling it over too long though, since Amazon has done it whether I completely comprehend or not. Amazon applied for the patent back in 2000. As of right now the company hasn't said whether the patent will be licensed to other online retailers.

 
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