These types of all-inclusive ad buyouts are becoming more and more common. The latest company to buy the entire ad inventory on a website for one day is retailer JC Penney, who bought up all banner ad space on Slate.com today until midnight. Not only are the banner ads that when clicked take visitors to a special holiday shopping focused site from Penneys but also a special link at the bottom of each navigational menu that takes people to that site. That link is clearly labeled "Advertisement" so as not to confuse readers. It's not the first time Slate has partnered with an advertiser to restructure the site. JC Penney buys out Slate.com
These types of all-inclusive ad buyouts are becoming more and more common. The latest company to buy the entire ad inventory on a website for one day is retailer JC Penney, who bought up all banner ad space on Slate.com today until midnight. Not only are the banner ads that when clicked take visitors to a special holiday shopping focused site from Penneys but also a special link at the bottom of each navigational menu that takes people to that site. That link is clearly labeled "Advertisement" so as not to confuse readers. It's not the first time Slate has partnered with an advertiser to restructure the site. 
