Recently Budget Rent-A-Car lauched a blog campaign called Up Your Budget that Adam talked about here. The campaign was a contest of sorts that rewarded people for following the clues on the official blog and finding stickers spread across the country. Well now that the campaign/contest is over Beyond Madison Avenue has a wrap-up of the dollar figures involved here. Budget spent less than $200,000 and created a good amount of buzz, got great numbers for views of the placed ads and generally did a good job of using new media for a campaign that didn't cross the line into overly hokey. The question, as Mack Collier states, is what will the next one look like? Post-mortem on Budget blog campaign
Recently Budget Rent-A-Car lauched a blog campaign called Up Your Budget that Adam talked about here. The campaign was a contest of sorts that rewarded people for following the clues on the official blog and finding stickers spread across the country. Well now that the campaign/contest is over Beyond Madison Avenue has a wrap-up of the dollar figures involved here. Budget spent less than $200,000 and created a good amount of buzz, got great numbers for views of the placed ads and generally did a good job of using new media for a campaign that didn't cross the line into overly hokey. The question, as Mack Collier states, is what will the next one look like? 
