In order to more precisely target readers and advertisers, BusinessWeek will be placing more focus on online content and reducing its print publication to a single global edition, rather than having several regional editions. It's online presence will be expanded to include Asian and European versions. I'll admit I haven't followed BusinessWeek's model too closely, but if you're looking to expand globally, it seems like online is the way to go.
[via BuzzMachine]
1. Go, BusinessWeek! Finally. Never thought I'd say it, but I'm a huge (new) fan of the (new) BusinessWeek (esp. the blog). What was a stuffy, conservative (yawn), 'old' publication is now edgy, online, and great (relevant) content.
Posted at 7:56PM on Dec 8th 2005 by Tracy Sheridan