In times of economic prosperity (I'm not rich yet, are you?), it's always helpful when an advertiser breaks it down to a level that we, the end-viewer, can understand. That's why I've enjoyed the last eighteen times I've shown people this spot [QuickTime] for Domino's Pizza, entitled "5-5-5 Splurge." The ad, directed by Sam Cadman for J. Walter Thompson, shows a father answering the door - in the dark - when the Domino's deliveryman shows up with the "5-5-5" pizza deal. This has to be one of the most visually dark ads I've seen in a really long time - this copy is just like the one on television - except for the punchline, which I won't totally give away here.

Additionally, I love when people talk about "saving money" when they are purchasing something new, and then go on some sort of splurge or shopping spree. Needless to say, at least the kids are happy. Hey, was that pepperoni? Full credits are after the jump.

SPOT TITLE: Domino's Pizza “5-5-5 Splurge”
SPOT LENGTH:  :30
FILM LOCATION:  Wayne, NJ
AGENCY:  J. Walter Thompson
CITY/STATE:  New York, NY
EXECUTIVE CREATIVE DIRECTOR:  Jeff Bitsack
CREATIVE DIRECTOR:  Jon Krevolin
COPYWRITER:  Sean McLaughlin
ART DIRECTOR:  Randy Freeman
EXECUTIVE PRODUCER:  Jill Rothman
PRODUCER:  Melissa Warhaftig

PRODUCTION COMPANY: Tool of North America
CITY/STATE:  Santa Monica, CA
DIRECTOR:  Sam Cadman
DIRECTOR OF PHOTOGRAPHY:  Joe Zizzo
EXECUTIVE PRODUCER:  Jennifer Siegel
HEAD OF PRODUCTION:  Amy DeLossa
LINE PRODUCER:  George Fares
PRODUCTION DESIGNER:  Richard Piekos

EDITORIAL COMPANY:  Lost Planet
CITY/STATE:  New York, NY
EDITOR:  Geoff Hounsell
EXECUTIVE PRODUCER:  Jean Lane

SOUND DESIGN COMPANY:  Sound Lounge
CITY/STATE:  New York, NY
SOUND DESIGNER:  Marshall Grupp
EXECUTIVE PRODUCER:  April Jaffe

MUSIC COMPANY:  JWTwo Music
CITY/STATE:  New York, NY