The Apollo Project, a partnership between Arbitron and Nielsen combining the portable "people meter" and product scanning technology respectively, has gotten six advertisers to sign on for the trial. Only two of those brave corporate souls have been identified, Procter & Gamble and SC Johnson. What has been touted is that the six companies have a total ad-budget of $6.4 billion dollars, with P&G likely accounting for more than half of that amount. The goal of the Apollo Project is to measure consumer exposure to all forms of marketing messages, creating one unified measurement standard which media planners can use.. Apollo good to go
The Apollo Project, a partnership between Arbitron and Nielsen combining the portable "people meter" and product scanning technology respectively, has gotten six advertisers to sign on for the trial. Only two of those brave corporate souls have been identified, Procter & Gamble and SC Johnson. What has been touted is that the six companies have a total ad-budget of $6.4 billion dollars, with P&G likely accounting for more than half of that amount. The goal of the Apollo Project is to measure consumer exposure to all forms of marketing messages, creating one unified measurement standard which media planners can use.. 
