In the near future, it might not be enough for cereal boxes in the grocery aisle to entice your kids with bright colors, robust tigers, elves with onomatopoeia names, and mentally unstable birds with a proclivity for cocoa in puff form. At least, that's what Siemens is hoping. The company is designing their own version of "electronic paper" that will allow flashing graphics to be displayed on packaging. The idea is still new, and they've yet to secure any deals just yet. To me, the idea of rolling text on a carton of milk seems a bit superfluous, but hey, you never know.