PSP download store launches

I can be passionate about a lot of things, and there's plenty of other things I really don't care about at all. Then there's those things which I just don't get so I refuse to form any real opinion about it. Take Sony's PSP for example. I honestly don't understand the allure of watching a movie on such a small screen, or why that's even necessary. Okay, the games I can understand. Nevertheless, the device and its discs seem to be catching on, and recently the first online store featuring downloads of PSP-format movies was launched (it's called 29MP4). Maybe I'm wrong and this fad will actually stick around, but I'm not entirely convinced.
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