AdJab's Chris Thilk and I sat in on GoDaddy.com's press conference this afternoon via telephone to hear what company founder Bob Parsons had to say about his plans for this year's Super Bowl - and while the statement wasn't lengthy, it didn't need to be. We had a general idea of what his thoughts were based on Parsons' blog entry on the subject (covered here by Chris), but apparently the company was receiving so many phone calls asking for details on what they'd be doing this year that they felt it necessary to hold a press conference.

So, in case you're interested, GoDaddy is already contracting with ABC for a Super Bowl spot, but the ad that has been submitted to the network still hasn't cleared the Standards and Practices organization at ABC. While GoDaddy understands that the network has certain rules and regulations on what it wants to air, Parsons says that it is important that the ad is "controversial," and "GoDaddyesque" - his words. He did state that what was happening with the spots are indeed a "form of censorship," and that after the Janet Jackson situation a few years ago, that everything's changed. Additionally, he says that all of this "comes from a little group called the Parents Television Council (PTC)," a group that he states is responsible for 96% or 98% of the complaints that the FCC receives.

Parsons believes that if he's going to pay $2.6 million for an advertisement, he should be able to create one the company likes, and that he does see the value of the advertising during the game. When talking about last year's ad issue, where one spot was bumped from its second running, he says that it was definitely big for the firm, generating over $11 million in media value - far more than what it cost to run the ad. Also, the company's market share increased from 16% to 24%.

Out of all the quotes throughout, the one that he closed with was that he assures us that Candice Michelle will "not be dressing up like a beekeeper." Keep that in mind as the Super Bowl approaches. In any case, you know that we'll get to see whatever spot the company wants us to on its site.