From half-sister
to our third-cousin site Joystiq, a new agency dealing solely with video-game advertising has debuted. Named Engage, the firm is looking
to take advantage of the fact that more and more advertisers are realizing the important demographics are spending more
time playing games at the expense of television viewing. The first client for the agency is Subway, which will have
billboard-type ads appear in the game Counter
Strike. As the one article states, Engage can go about product placement in one of two ways. Either "mod" an
existing game, a move that is popular with players and does not require notifying the publisher or through licensing
deals.In-game agency launched
From half-sister
to our third-cousin site Joystiq, a new agency dealing solely with video-game advertising has debuted. Named Engage, the firm is looking
to take advantage of the fact that more and more advertisers are realizing the important demographics are spending more
time playing games at the expense of television viewing. The first client for the agency is Subway, which will have
billboard-type ads appear in the game Counter
Strike. As the one article states, Engage can go about product placement in one of two ways. Either "mod" an
existing game, a move that is popular with players and does not require notifying the publisher or through licensing
deals.Add your comments
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