The "stars" of the MTV reality show Laguna Beach, a show which delights in showcasing just how spoiled, amoral and bitchy a bunch of rich kids can be, are looking to extend their 15 minutes of fame. The entire cast will appear in a series of ads for Bongo denim wear. The campaign, put together by Iconix Brand Group, will have the kids looking glamorous and air-brushed within an inch of their lives in print ads, on the internet and on instore dislays where Bongo clothes are sold beginning in February. Less forgiving of whatever epidermal imperfections they might have will be trips by the group to appear in person at stores where there may be totally harsh lighting. The print ads will appear in exactly the sorts of magazines you would expect such as Seventeen, US Weekly and Teen Vogue.