Bringing a sense of democracy to the production of TV commercials, a new agency named Spot Runner is approaching ads as if they were retail commodities. You can visit the Spot Runner website, choose from a selection of pre-produced visual elements and then decide where you would like the spot to run. Spot Runner guarantees placement on a variety of local stations and cable outlets based on the client's (or more accurately shopper's needs) and then provides analytics after the commercial airs. Some customization of the spot, such as the inclusion of logos and other things, is available. It's an effort to take the intimidation out of TV commercial production and placement and is, in my opinion, an absolutely great idea.