Companies and advertisers have been struggling for the last several years with how to make yogurt hip and cool. They've made it all EXTREME! with Gogurt, yogurt in a pouch that you can take with you while you skateboard or leap from Mount Rushmore. That's an okay approach, but one dairy executive had the right idea back in 2003 when he attended an art gallery in Seoul, South Korea and had three models caked in flour squirt yogurt on one another until the flour came off, exposing their bodies. Unfortunately this was a bit much and the Supreme Court recently upheld a lower court ruling against the man for staging an obscene event. Perhaps it was a bit much, but considering Axe's success with its "Wear this body spray and women will line up to blow you" ad campaign perhaps the yogurt industry should start showing a little skin as well. I'm just noticing what seems to work and what doesn't.