According to the Unofficial Microsoft Weblog, one of the many blogs related (by marriage) to AdJab here at Weblogs,
Inc, Microsoft is about to begin
airing a campaign designed at improving its corporate image. It's an attempt to counter the feeling that Microsoft
is all dictatorial and evil and instead highlight how they're helping people and places around the world. The campaign
seems to be focused on TV with plans calling for the commercials to air during the Olympics as well as upcoming
episodes of 24, The West Wing and ER. My only question is whether this is coming out of the
advertising or public relations budgets?Microsoft cares
According to the Unofficial Microsoft Weblog, one of the many blogs related (by marriage) to AdJab here at Weblogs,
Inc, Microsoft is about to begin
airing a campaign designed at improving its corporate image. It's an attempt to counter the feeling that Microsoft
is all dictatorial and evil and instead highlight how they're helping people and places around the world. The campaign
seems to be focused on TV with plans calling for the commercials to air during the Olympics as well as upcoming
episodes of 24, The West Wing and ER. My only question is whether this is coming out of the
advertising or public relations budgets?Add your comments
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