Earlier this
month I mentioned the launch of in-game ad
agency Engage and how one of their first clients was fast-food chain Subway, who was looking for placement in the
game Counter Strike. Well apparently Valve, the maker of the game, wasn't aware this was happening and isn't
exactly thrilled. The ads were inserted into the
game via mods to independent servers that host the game for online play. The ads for a sandwich promotion were served
to players in the California/Nevada region. Adding mods to games is common practice, whether they're actual changes
from the developer or home-grown changes that are designed to expand and enhance gameplay. The use of such mods for
ads, though, is kind of new and apparently there are still some ethical and legal issues to work out.Subway not thrilled at in-game ads
Earlier this
month I mentioned the launch of in-game ad
agency Engage and how one of their first clients was fast-food chain Subway, who was looking for placement in the
game Counter Strike. Well apparently Valve, the maker of the game, wasn't aware this was happening and isn't
exactly thrilled. The ads were inserted into the
game via mods to independent servers that host the game for online play. The ads for a sandwich promotion were served
to players in the California/Nevada region. Adding mods to games is common practice, whether they're actual changes
from the developer or home-grown changes that are designed to expand and enhance gameplay. The use of such mods for
ads, though, is kind of new and apparently there are still some ethical and legal issues to work out.Add your comments
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