This story
from the Wall Street Journal reinforces a belief that is spreading like a virus among advertising commentators: Ads for
the Super Bowl are all about being funny and creative, with almost no emphasis on driving sales or any sort of return
on investment. As a case-study, the story highlights Anheuser-Busch and the amount of prep-work the beer (if you can
call it that) maker puts into creating a commercial for the game. The main things discussed about how a spot is chosen
are if it's funny enough and if it is likely to create buzz the next day. There's no discussion of measuring sales
figures two weeks out and seeing if there's been any uptick in the number of cases sold.It's all about being the
prettiest girl at the prom and not about actually graduating.Super Bowl ads are all about entertainment
This story
from the Wall Street Journal reinforces a belief that is spreading like a virus among advertising commentators: Ads for
the Super Bowl are all about being funny and creative, with almost no emphasis on driving sales or any sort of return
on investment. As a case-study, the story highlights Anheuser-Busch and the amount of prep-work the beer (if you can
call it that) maker puts into creating a commercial for the game. The main things discussed about how a spot is chosen
are if it's funny enough and if it is likely to create buzz the next day. There's no discussion of measuring sales
figures two weeks out and seeing if there's been any uptick in the number of cases sold.It's all about being the
prettiest girl at the prom and not about actually graduating.Add your comments
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