Chris and I have both spouted off on Pontiac's commercial in which they urge the viewer to "Google Pontiac" in order to learn more about the brand. I asked what happens when sites that aren't favorable toward Pontiac begin to pop up at the top of the search page, but USA Today points out a real issue, which is that before all of this Google had allowed Mazda to use the words"Pontiac" and "Pontiac Solstice" as search terms. The result is that when you type "Pontiac" into Google you get a bunch of sites about Pontiac, but also ads that compare Mazda's Miata to the Pontiac Solstice. Pontiac isn't too concerned about it, at least according to the company's marketing director. I'd be surprised if he was concerned, since the company had to have known things like this would occur if they began to ask people to research the brand of their own volition.