Comcast will be the official sponsor of in-restroom signage at the upcoming Super Bowl. The cable provider will be placing signs
in restrooms throughout Ford Field, a deal expected to give them 160,000 impressions, more if beer sales are higher than
expected. The deal cost them less than 5% of what buying a single commercial during the TV broadcast would have, putting
it around $125,000. The signs are expected to contain suitably PG-13 rated humorous copy points, but I like what I wrote
in the headline.
For those of you who have been to Ford Field I have a question. Does the stadium have stand-alone urinals or the metal troughs like they have at Wrigley Field. You can fit a lot more people in with the troughs and I'm wondering if Comcast has figured that when when arriving at the number of impressions. Just a thought.
1. Chris,
Nice byline... that's some solid restroom humor.
To answer your question, Ford Field has individual urinals in all men's rooms. But, with 70,000 game-day attendees, Ford Field's restrooms will be operating at their maximum capacity.
Jeff Kahn
Director of Communications
InStadium
jkahn@instadium.com
Posted at 5:09PM on Feb 2nd 2006 by Jeff Kahn