Comcast will be the official sponsor of in-restroom signage at the upcoming Super Bowl. The cable provider will be placing signs in restrooms throughout Ford Field, a deal expected to give them 160,000 impressions, more if beer sales are higher than expected. The deal cost them less than 5% of what buying a single commercial during the TV broadcast would have, putting it around $125,000. The signs are expected to contain suitably PG-13 rated humorous copy points, but I like what I wrote in the headline.

For those of you who have been to Ford Field I have a question. Does the stadium have stand-alone urinals or the metal troughs like they have at Wrigley Field. You can fit a lot more people in with the troughs and I'm wondering if Comcast has figured that when when arriving at the number of impressions. Just a thought.