Sometime after the Super Bowl is over Anheuser-Busch will make its commercials available for downloading from Budwieser.com for playback on iPods, computers and other devices both portable and not. Degree deodorant will do likewise. It's a calculated move that counts on the ads being so memorable that someone will want to store them themselves. Then if they ask their co-worker on Monday if they saw X ad and that person says no, they can watch it together. Or they can relive it over and over again. The best part of the article is an idea thrown out by Larry Weber of marketing firm W2, who says that since most commercials aren't worth owning (even if they are free) there should be some sort of incentive for downloading the spots. He suggests a free song for the consumer when they download one of the commercials, but what about coupons or something that could actually impact (positively) sales?

[via Lost Remote]