Bud Light's third entry into the festivities was the "On The Roof" spot, which shows men doing something predictable (I plead the fifth - no, really!) - slacking off. I can see some random men's group complaining about how this ad portrays guys as being idiots, but I really don't care. It's funny as hell.
Just seeing these random guys all go up on the roof at the behest of each one's significant other, who thinks they are going up to do some quality satellite dish duty or whatever, only to have them bust out some Bud Lights from a stash and hang out is the best thing I've heard all day. And the best part is that they're all laughing at the one guy on the street who is actually there to fix a leak or whatever. Too bad that that guy makes his way down to the living room - the hard way.
Check it out in QuickTime here.








