In the second highlight of the game (sorry, low scoring so far), Bud Light threw in the "Secret Fridge" spot, where two brain surgeons (hey, it's a beer ad) figure out a way to hide the refrigerator from other people who might want to steal their beer. Unfortunately, and this is where the brain surgery comes in, by spinning the fridge around on the Lazy Susan from hell, the neighbors suddenly are able to snag the Bud Light. The best part about ads like this is that you have to defy all logic and brainpower into believe it, and by doing so, you create a place where you, too, would act as the people on the other side of the wall do - and snag all the beers for their own, without asking questions.
You can check out the spot in QuickTime here.


1. Funniest superbowl commercial this year, by far. "HEY GUYS! THE MAGIC FRIDGE IS BACK!" Genius.
Posted at 12:03PM on Feb 6th 2006 by DR