MasterCard waited until late in the game to unleash its masterpiece of a "Priceless" spot, which stars Richard Dean Anderson reprising his role as "MacGyver" in a spot that only Jack Bauer could relate to. But I must say, it was worth it. If there's ever a technique that works, it's making fun of serious stuff. In this case, the use of a white sock, plus an air freshener, among other items, in order to make a great escape and not get blown up.

Waiting until midway or so through the fourth quarter of any of these games is always risky, because if there's a blowout, you might lose a significant part of the audience. And if you're going to do one or two spots in a game like this, you might as well do it a big way - using a pretty famous guy, even if his show was on like 20 years ago or whatever. You can see the whole spot, plus a lot of other stuff, such as a behind-the-scenes and an interview with Anderson over at the Priceless site.