We've seen a lot of fun things tonight, but not too much topped Michelob ULTRA Amber's product launch spot, featuring a group of guys and girls playing touch football. It features, among others, "hot girl," "random people," and "guy who takes these kinds of games too seriously." You can imagine what happens next, and if you can't, then you can look at the picture above again. And again. Okay, one more time. This one might make it into the top three or four ads for the whole evening, at least in my votes.
While Michelob "feels" to me like a much more "touchy, feely" product from A-B, it looks like at least with this particular product, the company doesn't have a problem using some of the same tactics that have been successful for the other Budweiser brands. Check it out here, in QuickTime.
1. There is a interview with the brewmaster of michelob ultra amber here plus a review. It's good stuff
Posted at 8:33PM on Mar 10th 2006 by Michelob Ultra Amber interview and review