Nationwide's second spot, "Swing," makes its mark with the usage of the tagline "Life Comes At You Fast" in a very interesting way - which you can probably figure out for yourself by looking at the screenshot and adding that to the name of the ad. I'm curious to see if the firm happens to jump in on any open spots late in the game, as I know at least one brand, GoDaddy, bought in to a second ad slot once its ad was finally approved late this past week - because these ads are pretty amusing, and might escape the eyeballs of the game-only viewers, and they'll be missing out. There's at least one more Nationwide ad coming, which would make it four spots in all from this company. They're also having a good time with the whole "Nationwide is on your side" theme song, tweaking it a bit based on the particular advertisement it's featured in.

Check out "Swing" here and the rest of the campaign here at Nationwide's site.