SBXL: Nissan XTERRA - "ShowUsYourX"
Posted Feb 5th 2006 3:22PM by Tom Biro
Filed under: Online, Television, Super Bowl 2006, Campaign Launch
Nissan leveraged some of the existing
concepts behind its XTERRA advertising campaigns - it's not clear from the one review of the spot I've seen so far as
if it's all new footage or not - to promote a fan community for its sport utility vehicle. The ads all pause when a
"cool" moment such as a kayaker diving underwater comes through, and put an "X =" next to it, kind
of saying that whatever that moment was, it was "X" - as in whatever the "X" in "XTERRA"
means. It's an opportunity for people to not only promote the XTERRA through buddy icons and desktop wallpapers, but to
share their own photographs with other fans of the vehicle.
Check out more at
ShowUsYourX.com.
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