I don't know about Tom but I'm exhausted after last night's live blogging of the Super Bowl and I didn't do half the
work he did. There seems to be an extraordinary amount of coverage, most of which is comprised of the best and worst
according to the individual publications. Here's some of the recaps and results from around the web
- Anheuser-Busch's "Secret Fridge" spot for Bud Light won top honors in this year's USA Today Ad Meter survey.
- Eric Zorn of the Chicago Tribune wonders whether the writers of those disclaimers think we're all idiots. The Trib thought the FedEx caveman was the best of the year.
- In his Across the Sound podcast, Joseph Jaffe asks something that I was wondering about last night too - Where were the calls to go to the websites of the companies advertising? Almost nobody had a URL in their ad save a few. Major missed opprotunity.
- TiVo says the most rewound (?) ad from the game was the Ameriquest "Friendly Skies" spot.
- Barbara Lippert ad AdWeek thinks the problem with the commercials this year was a universal lack of payoff, or no actual punchline.
- Google reminded advertisers that they need to pay attention to their online efforts as well as spots on the big game.
- Wondering what the behavior of a 17-year old controlling the remote during the Super Bowl is like? Stephen Baker details how that went down in his house.
- Seth Stevenson at Slate lists his best and worst.
I'm going to weigh in later on my list and other thoughts.
1. It absolutely drives me nuts that most of these commercials fail to take advantage of pushing consumers online. Why would you spend that kind of money and not even attempt to get them to further engage with your brand. Sure, the whole commercial doesn't have to be about going online, but at least a three second plug atthe end or URL. The big agencies just don't get it and continue to waste money.
Posted at 4:16PM on Feb 6th 2006 by Paul Herring