According to this story from the
Boston Herald, a group of advertising professionals in Boston who get together and hold an event called "Ad
Bash" during the Super Bowl thought the best commercial during the game was the one for Emerald Nuts. The spot,
titled "Machete
Man", won their Best Overall award while the Whopperettes spot from Burger King got the
opposite award, labeled the Toilet Bowl Award.
I have to echo what Lost Remote said about this. Not only does their award run counter to most all polls after the game which put Emerald Nuts' spot somewhere near the bottom but, in addition to that, it doesn't matter. Ad people are looking at the ads like any other trade group reviews its own work. They think in terms of what creative points were achieved and not, and this is important, how the spot will increase sales of the product being advertised.
