The White House spent $1.62 billion - billion! - on
paid media last year. The bulk of that was on straight advertising with the rest going to PR and other efforts.
Congressional Democrats are concerned some of that is being spent on media that is being prepared and presented in a
manner that doesn't identify the White House as the creator and which could be labeled propoganda. Who cares about ad
budgets, I want to know how much Dick Cheney's hunting fees cost taxpayers. - ABC offered discounts on Super Bowl ad spots of up to 40% as inventory was still available shortly before game day. Even the sticker price was around $2.3 million as opposed to the $2.6 million being touted by ABC. A good chunk of airtime was sold by ABC to, essentially itself in the form of corporate sibling Walt Disney.
- As wine makers move beyond their traditional demographics they're looking for ways to appeal to groups that might not consider wine regularly. One of their efforts to do so is by sponsoring NASCAR drivers and events.
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1. Wow :))? it's cool
Posted at 7:22PM on Jul 4th 2006 by david