AdAge In 60 Seconds

  • A group of the bottlers Coca-Cola uses as a middle man between manufacturing and retail outlets has filed suit against the soft-drink giant. The bottlers are upset about a plan by Coke to ship its Powerade energy drink to Wal-Mart retail stores itself, cutting out the middle-man role the bottlers play.
  • The United States Postal Service is getting some two-dimensional help in promoting its products and services. The creators of the "Cathy" and "Dilbert" comic strips will produce a number of special strips that will be mailed on postcards to USPS customers highlighting just how great the Post Office is.
  • There were a few good ones but according to Marti Barletta most of the Super Bowl ads that were supposedly geared toward women fell short on a number of fronts.

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