If ever the phrase "high concept" applied to a line of
clothing, it's the new Edoc Laundry line of clothes which will launch
on March 1. The Seattle-based company has created an alternate reality game (ARG) around the clothes, weaving
words and symbols into their garments which provide clues to a fictional story about a band called Poor Richard and the
death of their manager. People can find clues hidden within the garment's designs and then learn more by going to a
special Web site. Not surprisingly, the new clothing line was created by three individuals from 42
Entertainment, a maker of ARGs. Nevertheless, they insist the main focus will be on quality clothing and not games.Edoc Laundry has a clue
If ever the phrase "high concept" applied to a line of
clothing, it's the new Edoc Laundry line of clothes which will launch
on March 1. The Seattle-based company has created an alternate reality game (ARG) around the clothes, weaving
words and symbols into their garments which provide clues to a fictional story about a band called Poor Richard and the
death of their manager. People can find clues hidden within the garment's designs and then learn more by going to a
special Web site. Not surprisingly, the new clothing line was created by three individuals from 42
Entertainment, a maker of ARGs. Nevertheless, they insist the main focus will be on quality clothing and not games.Add your comments
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