According to the
new policy guidelines
from Yahoo Search Marketing, a company can no longer buy keywords that contain copyrighted phrases or terms of its
competitors. Making such a standard official is geared toward, according to Yahoo, making the end-user experience more
satisfactory but I suspect there's also a fear of lawsuits for misuse of copyright against the search engine in the
future behind this. Companies are the big winners since not only will they not have to worry about a competitor buying
their corporate slogan but having those ads direct somewhere other than their site but they also will no longer have to
get into a bidding war for those terms.Yahoo sets rules on buying competitor's keywords
According to the
new policy guidelines
from Yahoo Search Marketing, a company can no longer buy keywords that contain copyrighted phrases or terms of its
competitors. Making such a standard official is geared toward, according to Yahoo, making the end-user experience more
satisfactory but I suspect there's also a fear of lawsuits for misuse of copyright against the search engine in the
future behind this. Companies are the big winners since not only will they not have to worry about a competitor buying
their corporate slogan but having those ads direct somewhere other than their site but they also will no longer have to
get into a bidding war for those terms.Add your comments
Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.
