There's a discussion going
on about how Google seems to have served up its first - or at least on of its first - video ads. The ad appeared on The Superficial and had the familiar "Ads By Google" along with it.
The ad doesn't seem to be there at this moment (at least I didn't see it) but this would run contrary to assertions by
Google that it has no plans to deliver video ads. Explanations previously had run along the lines of "if we did
that with out volume we'd crash the entire internet." The 15-second ad did not auto-play but required the viewer
select to start it. There's some wondering, though, as to what kind of measurement Google would use for this ad. Would
it be straight CPC, which would require full plays for the publisher to get credit, or CPM, which would count the fact
that the ad appeared as a hit? Stay tuned for more.Did Google place a video ad?
There's a discussion going
on about how Google seems to have served up its first - or at least on of its first - video ads. The ad appeared on The Superficial and had the familiar "Ads By Google" along with it.
The ad doesn't seem to be there at this moment (at least I didn't see it) but this would run contrary to assertions by
Google that it has no plans to deliver video ads. Explanations previously had run along the lines of "if we did
that with out volume we'd crash the entire internet." The 15-second ad did not auto-play but required the viewer
select to start it. There's some wondering, though, as to what kind of measurement Google would use for this ad. Would
it be straight CPC, which would require full plays for the publisher to get credit, or CPM, which would count the fact
that the ad appeared as a hit? Stay tuned for more.Reader Comments
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1. For those readers looking for an easy software tool to create, host and deliver Video Advertising, then take a look at the StreamerNet Mobile Video Producer.
The company has released the first “plug-and-play, click-and-stream” software program (WinXP) that lets you create your do-it-yourself sales commercial and upload it to your private StreamerNet video library. Simply place the provided link within web sites or AdBoxes and subsequent click-thrus will stream the video ad to the viewer.
More details at http://www.streamernet.com/html/videoad.html
This product is a swiss-army knife which enables simplified creation and management of all things video, such as video email, live streaming, media conversion, podcasting and more.
Posted at 4:48PM on Jul 3rd 2006 by Bill