ABC is planning on launching My ABC, a site where people can download ad-supported
versions of their primetime shows free of charge. This does not impact the relationship they have with iTunes, which
will continue selling ad-free versions of the shows for $1.99 per episode.- Nielsen will not be partnering with Arbitron on a roll out of the latter's Portable People Meters to measure TV audiences. Both parties appear to be fine with the split, with each one saying this allows them to pursue other business options. They'll continue to share the weekend home in Michigan.
- AdAge interviews Tim Armstrong, VP of advdrtising at Google while he's at the 4As conference in Orlando. Topics include advertising on Google Video, potential plans for Google getting into TV advertising and how the Holy Roman Empire was neither Holy nor Roman nor an Empire.
AdAge In 60 Seconds
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