Current TV looking for CGM
Posted Mar 2nd 2006 10:04AM by Chris Thilk
Filed under: Online
Current TV is looking to its citizen contributors for
their own takes on advertising. The site is offering users the opportunity to
create commercials for one of its corporate sponsors, with the possibility
that the ad they make will be used on TV. Current is offering $1,000 for every spot that makes it on air. Should the
corporation involved decide to broaden the scope of the spots distribution the creator will get more money, from $5,000
to $50,000 depending on how and where it's used. Right now the first corporate sponsor looking for contributions is Sony
but others are waiting in the wings.
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