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Sears Dropping Bob for Ty

Retail giant Sears is seriously considering ending its 16-year-long relationship with home improvement guru Bob Vila. In his place would be stud-of-the-moment Ty Pennington. Pennington and Sears aren't exactly strangers to begin with. The store sponsors his show Extreme Makeover: Home Edition and Craftsman is the tool brand of choice on the show. Right now Pennington has done various advertising for Sears and has a line of soft goods bearing his name in Sears outlets. The shift is based on the fact that Pennington's show, along with his previous stint on Trading Spaces, has given him such exposure that he's a household name. Despite the potential (eventual?) split with Vila it doesn't seem there are any plans for Pennington to begin hawking Craftsman tools outside of their use on the show. The concern seems to be that he's too "touchy-feely" for the Craftsman crowd.

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