Chevrolet, as part of their product placement deal with
"The Apprentice", is looking for consumer-generated
content in the form of ads. Visitors to ChevyApprentice.com
can create their 30-second videos for the 2007 Tahoe - the car featured on this past Monday's episode of the show
- using video clips available on the website.- Visa and their fraud-monitoring services play a key part in a new video game based on the "CSI" television franchise. The in-game placement was a collaborative effort between Visa's agency OMD and Ubisoft, the maker of the game. The two parties worked on crafting a script for the game that would heavily feature Visa.
- Here's a shock: Internet surfers who have broadband connections use the web differently than dial-up users. Umm...derrr? Of course they use it differently. They can actually watch videos and download music as opposed to just checking email and then signing off in frustration when the rich media ad on the page hangs up their computer.
AdAge In 60 Seconds
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