Google and Nike's new Joga site

Posted Mar 21st 2006 11:56AM by Adam Finley
Filed under: Product Placement, Online

Taking advantage of the social networking that has become part of the Web experience, Google and Nike have teamed up to create an exclusive Web site for soccer fans and players called Joga.com. The name comes from "joga bonita" which translates to "play beautiful." Like GMail, the site is currently invite only, though Google claims it will be open to everyone eventually. Google constructed the site, with content such as videos being provided by Nike. Soccer fans who delve into the site will be able to post to blogs, upload videos, and create fantasy teams. In the meantime, both companies are remaining quiet about the launch, wanting instead to see how the community it gathers makes the site their own.

[via Adverblog]

Reader Comments

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1. What is the name of the song featured in the Joga tv commercial Ronaldo Vs Zlatan

Posted at 3:42PM on Mar 29th 2006 by Richard

2. That nike song is called Return of Tres by the Delinquent Habits...ITunes has it

Posted at 6:39PM on Apr 13th 2006 by David

3. what's the name of the song in the commercial with rooney? and the one with the team play from brasil?

Posted at 3:26PM on Apr 20th 2006 by Vincent Houben

4. what is the name of the brazil team song

Posted at 2:29PM on Apr 24th 2006 by randy

5. the brazil song is called "mas que nada" it is by seriod mendes and features black eyed peas in it. does any one know the name of the song featured in the nike advert Joy where ronaldinho is dancing and doing skills. the song is also in the latest commercial joga chain invite

Posted at 8:12AM on May 10th 2006 by richard

6. What are the songs played in 'Joga Chain Invite' and 'Ronaldhino - Joy' by Joga TV

Posted at 12:29PM on May 27th 2006 by ross

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